Some core beliefs of the founding members are instrumental in how this organization is expected to take shape over time. It is worth listing few of these that almost becomes the cornerstone of the subsequent development of the brand, customer propositions, employee proposition and the attitude of the corporation to its other stakeholders like investors, shareholders, suppliers and society as a whole.
- Superior business outcomes are produced by thinking about all stakeholders
- A scientifically managed business produces better outcomes
- A business empowered with insightful information can be run scientifically
- Information is insightful if it is conveyed as an all-encompassing story
- The world is dynamic, multi-dimensional, connected and mathematical